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Google has a new tool. It’s called the Disavow Link Tool. But they’ve issued a caution to webmasters not to use it unless you absolutely have to. Using it, says Matt Cutts, has its dangers. Why is that? I have to ask.

First, it’s important to point out that Google won’t necessarily take your suggestion to disavow a link just because you’ve submitted a disavow request. They reserve the right to ignore your request and continue counting the link. Nevertheless, it’s a useful tool.

The Disavow Link Tool could prove useful if you’ve done some link building that got your site penalized for bad links, or if you hired an SEO firm that used questionable link building tactics that you didn’t approve. If you do everything right and you just decide one day that you don’t want a particular link pointing at your site any more, that’s not a good reason to use the Disavow Link Tool.

One of the things you should do before you submit a disavow link request is contact a website owner and request that they remove the link to your website. If you do your due diligence and then submit your request to Google, you are more likely to have your request honored.

But there’s no guarantee.

You can learn more about Google’s new Disavow Link Tool at the Webmaster Central Blog. Honestly, though, it’s best not to engage in questionable link building practices in the first place. Don’t build bad links and you’ll never need to disavow them.

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