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An infographic at Marketing Pilgrim illustrates five obvious trends in search engine optimization. One of those trends is that social signals are increasingly leading to higher search engine results for marketers who are active on the social networks.

These social signals include:

  • shares
  • likes
  • retweets
  • +1s
  • comments
  • followers and fans
  • and other social signals such as total reach and influence

What this means for search marketers is that you should spend a little bit of time each day on social media, sharing your content and interacting with your audience. This will likely become more and more important as the search engines place greater emphasis on these social signals.

In the old days, marketers built content and tried to get as many links as they could to that content with the right amount of anchor text and other link building signals. Today, it’s all about the social signals, and we’re talking about more than those that lead to links.

There are a handful of social media websites that are most important in helping marketers increase their social influence. These include:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • YouTube
  • Instagram

While these are not the only sites worth mentioning, I’d say they are a bare minimum. You may not need to be on all of them, but you should establish a presence on most of them. And be active.

Social media marketing is as good as SEO. Learn more about social media optimization at reciprocalconsulting.com/social-media-optimization-SMO.php.

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