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One of the most important SEO tasks to get right is matching your landing pages with the right keywords. If your landing pages are optimized for the wrong keywords – even if they are optimized perfectly – you’ll have a hard time attracting the right customers from the search engines.

That’s why it’s important to ensure that your landing pages are optimized for the right keywords.

It starts with keyword research. It will save you time and money to put the investment into good keyword research in the beginning. Before you start building pages and writing content, you should know what your most profitable potential keywords are. Base that judgment on these criteria:

  • What keywords searchers will use to find businesses like yours
  • Types of products and services you offer your clients
  • What your closest competitors are using

Not that you have to use the exact same keywords that your competitors use, but you should be familiar with what keywords they are targeting and determine if those keywords are right for your business.

Once you’ve narrowed down your keyword list and have a general idea what searchers are searching for, then you can marry the keywords with your landing pages.

When deciding which keywords match your landing pages, think only of the intent for that landing page. What are you trying to sell on that landing page? If not selling anything, what is the main goal of the page? If it’s an opt-in to your newsletter, then pick a keyword that will attract more opt-in subscribers.

That’s it in a nutshell. Put your research in up front and come up with the best keywords for your landing pages.

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