Google has introduced a new tag for publishers that essentially allows you to link your website to your Google+ page. It’s an interesting concept.
First, why would you want to do it? The most important reason I can think of is to help Google better identify your website as relevant to specific search queries from inside Google+. You can learn more about that here.
Two other reasons Google gives for using the rel=publisher tag are:
- To connect more easily with fans, friends, and customers
- And to become eligible for Google+ Direct Connect
What is that Google+ Direct Connect and why is it important?
Verify Your Brand Page With Google+ Direct Connect
If you’ll log into your Google+ account and search for “Pepsi,” you’ll see, on the upper right side of your screen, a “People and Pages” heading. Below that is the Pepsi brand page. You can add that page to your circles from there. Notice that there is a check mark next to the Pepsi brand name. That signifies that Pepsi has verified its brand page.
Doing that is really simple and it makes your Google+ brand page more prominent in a search when people are looking for your brand in Google+.
I suspect that this feature may not be used much now, but I believe it may very well become useful in the future. It’s easy to implement and it’s better to do it and never been seen than to not do it and miss good opportunities.