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Debra Mastaler lists several “new” linkbuilding methods, but it seems that these methods aren’t so new after all. In fact, if we run through the list, we’ll see some pretty common strains:

  1. Document sharing (used to be directory submissions)
  2. Retweet buttons
  3. FutureTweets (or scheduled tweets)
  4. Use tools to determine when your Twitter audience is most active and schedule your tweets and retweets for that time.
  5. Use Twitter Search to find hot topics (or Google Trends) and write about those topics on your blog, then retweet them during peak Twitter times for your audience.
  6. Grow your Twitter base.
  7. Use linkbait.
  8. Run your pages through Copyscape and request content thieves to link to you (and I’d add, if they don’t do so, ask them to remove your content).

Essentially, what Debra is suggesting that link builders do today is the same as what they’ve always done except that the tactics are updated for a social media world – particularly Twitter (isn’t that the same as saying that social media IS SEO?).

Here’s the bottom line: Keep building links, but you don’t have to abandon the old ways of doing it. Just update your methods to take into consideration current popular and trending social patterns. Let the search algorithms take care of the rest.

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