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SEOs love to talk about link building. Everybody does it. The problem is, everybody does it.

Let me explain.

Yesterday, MOZ posted a blog post titled 31 Link Building Tactics Discovered From Competitive Analysis. That’s a great title. And a lot of the link building strategies recommended are real solid. But many of those same strategies are used by spammers, which is why Matt Cutts declared guest blogging dead.

The list contains all the usual items you’d expect on the list, such as:

  • Contests
  • .edu domains
  • .gov domains
  • Guest blogging

You get the drift.

The list also includes items that might not be relevant to all online marketers. For instance,

  • Eco-friendly causes
  • Student and minority resources
  • Offering a job

I’m not saying these aren’t good link building sources. I’m just saying they may not apply to all types of businesses or websites.

When it comes to link building, it’s important that genuine value-oriented marketers distinguish themselves in some way from the spammers. Matt Cutts and the Google web spam team are after the bad guys, not the good guys or the people with good intentions. Educate yourself on best practices and try to do the right thing. That’s how you do link building in 2014.

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