Use Page Anchors To Better Your SERP Listings
Google has announced that page anchors can now appear in the SERPs for specific pages, however, Google decides which pages based on its algorithm functions. This is a great opportunity or SEOs.
First, let me say that page anchors have always been useful from a user experience point of view. Got a page with multiple sections in it? Add a table of contents at the top and link to each section with an anchor. A user looking for specific information can find it just by scanning the table of contents and going right to where they need to go on the page. Now, however, you can do it for SEO reasons.
Of course, it will be a few weeks for SEOs to start blogging about what they did to manipulate the rankings using page anchors, but it’s coming. You should plan on using keywords in your anchors, however. Is that a given?
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