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In light of the Penguin update you’ve probably been hearing a lot about quality content. In fact, since the first Panda update, every SEO in the world has come out in favor of quality content. It makes you wonder if they were in favor of quality before they got beat down. They certainly weren’t talking about it then.

So why are they talking about it now?

SEOs have always been interested in whatever is going to make their websites rank higher in the search engines. At one time that meant counting keywords and focusing on keyword density. Even after it was evident that keyword densities didn’t work, many SEOs kept advising their clients to count keywords anyway.

Then there was link counting. And anchor text manipulation. Link building became a spam game between SEOs to see who could acquire the most and the best links. Many of them won. Then along came Panda.

Getting boinked isn’t fun. Especially if it costs you money. But if you focus on producing quality content, then you don’t have to worry about getting boinked. And this hasn’t changed. Quality today means the same thing it meant in 1998. The only thing that has changed is that now every SEO on the planet wants to focus on it.

Quality content means writing content that your readers want to read. It means providing useful and valuable information on a topic that is important to your audience. If you can do that, you’ll rank for the right key terms.

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