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A.J. Kohn talks about short clicks and long clicks. But what does he mean by “long click?”

In short, a long click is when someone searches for something through a search engine and clicks a link to visit the website. Instead of clicking back and making another search, they click through to another website. They may stay on the original site for a while, but ultimately they move on to another website because their search query has been answered.

As far as the search engine is concerned, the user stays on the first website forever. The search engine can’t detect a click through from a website – only from its own index.

Nevertheless, this is important user behavior because it indicates user satisfaction. You may not think that sending your visitors to another website is evidence of user satisfaction, but it is. You are giving them something they want – answers to their questions.

Your Number 1 goal is to provide searchers with answers to questions. That’s what SEO is all about. If you do that, then you’re doing your job.

That doesn’t mean you can’t sell them something or that you should drive your traffic to internal landing pages that result in conversions. The primary goal in SEO is to answer search query questions. If you do that, then you’re doing what you’re supposed to be doing.

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