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A Rank Report is a report you receive that details how search engine optimization efforts have affected your keyword rankings. It is generally composed of your list of keywords and how they rank at the top search engines, including Google, Bing, and Yahoo!

The keyword ranking report has a start date and an end date for comparison purposes. If you know, for instance, that your most important keyword was ranked at No. 10 in Google, No. 5 in Bing, and No. 20 in Yahoo! on such-and-such date then you can judge your progress on another date three or six months later. That’s the benefit of a Rank Report.

The Rank Report tells you your current position for each keyword in each of the search engines, the previous ranking, the difference in the change, what page of the search results for each search engine the landing page for that keyword appears on, and your best ranking during the report period. That’s a lot of information, but all of it is necessary in order to judge your SEOs effectiveness.

Click the following link to see a sample Rank Report in PDF format. To learn more about how search engine optimization can improve your online marketing efforts, visit Reciprocal Consulting‘s main website.

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