Why Search Engine Optimization Is Still Necessary

June 9, 2010

Social media may be the big craze, but search engine optimization is still just as necessary today as it ever was. It may be true that the search engines are not as adept at filtering out spam and choosing the best sites for every search query as they used to be. But there are a lot more sites to index and rank today and a lot more spam. It’s a huge undertaking for the search engines to be able to do what they do.

But the lion’s share of web traffic still comes from the search engines. For most websites, the percentage is 70% or more of all web traffic comes from search engine queries. That alone should tell you that search engine optimization is important.

It is no longer a smart idea to rely on just one method of Internet marketing. The wise marketer uses multiple avenues of approach to reach his target market. That means combining search engine optimization with social media marketing, pay per click advertising, link building and even review sites. You have to be ready to close on any traffic from any source at any time.

Most importantly, don’t give up on search engine optimization just because a few other methods of marketing are starting to take on more popularity.

Related posts:

  1. Will Social Media Optimization And Search Engine Optimization Meld Into One?
  2. Is Search Engine Optimization Enough?
  3. Search Engine Optimization Basics
  4. Search Engine Optimization is Not a Science
  5. The Principles Of Search Engine Optimization

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