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If you were an expert in search engine optimization, then you wouldn’t need to hire an SEO firm. You could do your own SEO. But that doesn’t mean you shouldn’t have any knowledge of SEO at all. You should at least brush up on the basics.

The reason should be real clear to anyone who has ever done business with an SEO firm or Internet marketing agency.

Customers who walk through the door and ask questions about how an SEO firm goes about its business usually end up being better customers and they better understand what their Internet marketing consulting firm will do for them. They are able to ask the best questions and get the best results for their efforts.

If you understand the fundamentals of SEO, you are less likely to be snookered by firms that are out to ruin your reputation while boosting their own. You can ask the right questions and weed out nefarious or unapproved SEO tactics.

Another thing you can do is to ensure that you are getting the service that you paid for. How do you know if you are getting good results from your SEO efforts? Are you taking your consulting firm’s word for it, or can you measure their efforts and understand when your consultant is feeding you a line? That’s important information because if you don’t know when you are being taken for a ride, there’s a good chance you’ll be taken for a ride.

Take some time to learn the basics of SEO before you hire a consulting firm.

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