Will SEO Ever Die?
Veteran folk rocker Neil Young sang a popular song in the 1970s and 1980s that went something like this:
Hey hey, my my
Rock and roll will never die
Later, King Missile made a hit with a song titled “Rock and Roll Will Never Die.” The message has become a clarion call for rock musicians who want the romantic dream to live forever.
SEO is no romantic dream (and some would argue neither is rock and roll), but you could apply this message to it just as well. SEO is a marketing tactic for online businesses that involves writing your web content in such a way that search engines rank that content against other web pages for specific keywords. If you do it well then you rank high. Bottom line.
The reason SEO will live forever is because search engines rely on content. Searchers thrive on it. Robots feed on it. Webmasters provide it. If you provide what human searchers need and what search engine robots feed on then you’ll always be in business. SEO is a necessary tool for doing business online.
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