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Chad Whitman of EdgeRank Checker conducted a study on Facebook reach and engagement and discovered that there are two types of content that Facebook has targeted as specifically low quality content and should be avoided. What are they?

  • Memes
  • And calls to action

This is interesting because that second one – calls to action – flies in the face of everything we’re taught about writing great content. You want a strong call to action.

Not on Facebook.

Based on the study cited by Whitman, if you frequently ask for engagement, Facebook will punish your content and cause it not to be seen by the people you want to see it. The same goes for frequent memes, you know those jpeg images with witty sayings? People like them, but Facebook doesn’t.

Another suggestion Whitman makes is to increase the frequency of your posts on Facebook. That’s drastically different than what is recommended by experts who use LinkedIn.

Keep in mind that every social media website has its own guidelines and set of preferences – that goes for users as well as the site. If you want to be effective in using social media, learn how they are all different and pay attention to what actually works when you post it. In other words, use intelligent analytics and measure your results.

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