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LinkedIn is the quintessential social network for B2B marketing. If you do any kind of business-to-business business, then you should be on LinkedIn. Your profile is the essential marketing element for connecting with others. Here are 5 of the most important parts of your LinkedIn profile and how you should optimize them.

  1. Your headline – Your headline is very important. You need to tell the world the most important part of your background in 120 characters. Don’t just list your title and company. “CEO of XYZ Corporation” is not as catchy as “Ideator and Business Leader at a Fortune 500 industrial manufacturer.”
  2. Your photo – Is your photo up to date? If not, then you should get a more recent photo. Don’t be afraid to spend a few dollars to have one taken of you. It will make a difference.
  3. Your summary – You have 2,000 words to present your best background experience to page viewers. Make it relevant. Include strong action words that depict your most impressive credentials. You can even include links to your portfolio.
  4. Experience – Make sure your most recent job experiences are listed. Keep this part of your LinkedIn profile up to date. You never know who is watching.
  5. Media – You can upload important videos, podcasts, PDF files, presentations, and whatever else is important to your portfolio. These round out your LinkedIn profile and make it easier for potential business partners to see what value you can be to them.

Keep your LinkedIn profile up to date if you want to impress potential business partners.

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