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Some business owners struggle with what images they should post on Pinterest, particularly if they don’t own an e-commerce business or don’t sell physical products. The truth is, it doesn’t matter what kind of business you have. You can still make use of Pinterest.

Here are 5 ways to make your Pinterest pinboards more interesting:

  1. Pin your instructional videos or images associated with your podcasts. You can always pin the pages where your videos are posted in YouTube.
  2. Take pictures of your customers and employees interacting and upload those to Pinterest. Alternatively, take pictures of your employees behind the scenes (at office parties, industry events, etc.) and upload those to Pinterest.
  3. If you own a brick-and-mortar store, upload pictures of new products in your inventory when they come in. A great way to do this is to take pictures of your employees putting them on the shelves.
  4. For service businesses, you can pin images from around the Web that showcase problems that your staff can fix. For instance, an auto mechanic might pin an image of an overheating radiator. Be sure that you pin images on websites that have a Pin button so that you don’t run into potential copyright issues.
  5. Pin work you do for clients or supporting documents around the Web that back up claims you make on your blog. Infographics are very pinnable.

Need help with your Pinterest account or another social media account? Get Pinterest help at reciprocalconsulting.com/social-media-optimization-SMO.php

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