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Marketing on Facebook is an art, not a science. People will follow your business page, but they want it to be entertaining and engaging. They want something more than a little self-promotion. They want a page that acts like a community. They’re OK with your central control over the content as long as fans feel like they are a part of your community.

Here are 5 ways to spruce up your Facebook business page and keep your fans happy.

  1. Talk about other people. A lot. Don’t make your page all about you. Talk about your customers, your business partners, even your competition. Just don’t talk about yourself all the time.
  2. Post videos. People like images. They love moving images even better. You don’t have to post a video every day, but you can post one once a week. Less, if you want. But videos are powerful ways to communicate a message, and if you have the resources to produce high quality videos, they will work hard to promote your brand.
  3. Post about something else. I wouldn’t advise you to go off topic with every Facebook post, but you can do it once in awhile. People want to see your personality. They want to see the personality of the person running your Facebook page. So give them what they want. Post off-topic content every now and then, but keep it professional.
  4. Make unforgettable offers. Businesses offer discounts and run promotions. You can do that on your Facebook page. Of course, you can run general business promotions, but do something special for your Facebook fans. Offer a Facebook-only promotion.
  5. Tell stories. People love stories. Have your customers share their stories about using your product or service. Talk about events that have happened around your brand. Tell stories, and make them interesting.

When it comes to social media marketing, your Facebook page is one piece of the puzzle. Use it well and it will pay you back.

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