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WebProNews visited with some search and social industry professionals in Chicago and came away with a list of 10 discussions in Internet marketing that are relevant for today and the future. Six of those 10 discussions are relevant to social media in at least a small way, but most of them hit the social media relevance factor directly and head on. Here are the 6 discussions on social media you should pay attention to if not get involved in:

  1. Ranking In Real-Time Search – Real-time search has become synonymous with Twitter, and partly Facebook. You can’t argue that this doesn’t have some serious social media marketing connection. Plus, it’s interesting.
  2. The Future Of Online PR – Online PR used to be about getting found in the search engines. Now it’s about getting found. Anywhere and everywhere. More than likely, if you use online PR in the future then you’ll be doing it through at least one social media outlet.
  3. Lessons from Political Social Media – President Obama wasn’t the first to make social media relevant for politics. That was Ron Paul. But the nation’s chief executive did do the most in making it relevant for the rest of us.
  4. Small Businesses And Social Media – Any discussion of social media must involve small business and the ways that average business owners can benefit. This discussion is a must.
  5. Moving Beyond Google – What’s beyond Google? A lot of things. Like Facebook, Twitter, and the loads of other social media websites out there ready for you to leverage for your business.
  6. Optimizing for Mixed Media Search Results – Mixed media optimization involves search, social, video, and viral marketing. Your arsenal of online marketing tools is as varied as your imagination. This is one of the best discussions you’ll ever witness.

That’s six out of 10 and they’re all related to social media in some way. The other four discussions are about search and PPC and they’re just as interesting. Get involved in these discussions now. Or learn more about social media optimization.

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