SEOmoz published a blog post last year titled “12 Things That Will Kill Your Blog Post Every Time.” I agree with all 12 of them, but there are six of the 12 that stood out to me as absolute blog killers. The others can hurt your blog but don’t necessarily knock it dead. For instance, not adding page titles and descriptions in the All In One SEO Pack may not hurt your blog at all (I’ve seen blogs do well without that information).
Nevertheless, the following six practices can certainly send your blog hurling to the bottom of the trash heap if you continue them:
- Not linking to old posts – Sure, you can get away with never linking to old posts, but by linking to your older posts you are telling readers that you have covered certain topics before and that you like to write about those topics on at least a semi-regular basis. Plus, those links send traffic back to those old posts and keeps visitors on your site longer.
- Not linking to other bloggers – Linking to other bloggers makes you a part of the global community.
- Using clunky URLs – These can often not be indexed in the search engines, which means you won’t get any traffic.
- Plagiarism – There’s no excuse for stealing someone else’s content. If you can’t come up with something original, then don’t post.
- Infrequent posting – You should post to your blog at a minimum once a week but more often than that if you can. If you post less than once a month, then your blog is invisible.
- No social media presence – In today’s online marketing culture, you need a social media presence. That’s where a lot of your readers are hanging out. Not only can you reach new readers, but you’ll build quality backlinks on the popular social media platforms.
If you’re going to blog, and you should, then follow the best practices for blogging. Otherwise, don’t bother.