The latest development in the Google+ saga is that the search engine is telling searchers how many +1s a particular search result has in their local area. That’s pretty awesome.
The question is, How can this benefit your business?
I look at it as like a metric. It’s nice to know how many +1s your content is getting around the world. For instance, let’s say you write a blog post and within 30 days you discover that it has 200 +1s. But what if you found out that 125 of those +1s were local to you? That would be a useful metric, right?
I think it would certainly be a useful metric if your business is a local business. It can tell you how effective you are at reaching your audience and that’s always good knowledge.
Another thing Google is telling searchers is who shared a particular page of content through Blogger. This could potentially make Blogger a much more valuable piece of real estate for SEO purposes, and for social media marketing purposes.
If Google keeps making these kinds of changes to its SERPs, then Google+ could become a much more valuable social media outlet than people are currently giving it credit for. This is worth keeping an eye on.