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Online marketers are infatuated with an alleged war taking place between Google+ and Facebook. An article at LinkedIn claims that Google+ is sneaking up on Facebook, but this could only happen if the two are competing or at direct odds with each other.

The folks at Google+ have claimed that they are not competing with Facebook. In a sense, I think they’re right.

Google+ is a bit of a social network, but it’s not JUST a social network. It’s also a content organization platform. Google wants you to integrate Google+ into your total online experience. That includes being social.

However, in a real sense, it is Google that is competing with Facebook. Both properties are competing for your advertising dollars. Google+ doesn’t display advertising, so you can’t say it’s about Google+. Google displays ads on its search results pages. That’s where the real competition is taking place.

That said, it might be worth discussing how Google+ influences the SERPs.

I have noticed that they do influence brand searches. That is, your personal profile does rise higher in the search results when people search your name if you are active on Google+. Of course, you could say the same thing of Facebook, Quora, Twitter and other social networks. The more active you are the more your profiles will rise in the search results.

Google+ is making good improvements. I’m looking forward to seeing more. But as to whether they beat Facebook or Facebook beats them, does it really matter?

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