Are Social Gaming And Real World Commerce About To Marry?
You have to hand it to the companies that create these applications for Facebook where you can play games, send gifts and enjoy the company of friends in far away places right across your Internet connection. Zynga is one of those companies that has truly made a name for itself in social gaming.
Virtual gifts through these gaming applications has really caught on. But what if you could send real world gifts through these games, would you? If you could make real world purchases through social games, would you do that?
32% of social gamers said they would.
I don’t know about you, but I think that’s enough of a market that social gaming creators could introduce the opportunities and see what happens. Here’s a quick example of numbers:
Let’s say your social gaming application has 100,000 users. If you create an opportunity for them to make a real world purchase through the game and 32,000 of them do so within the first year. If you make just $1 profit off of each of those gamers then that’s a nice increase in your bottom line. Grow your application by 10%-15% per year and in just a few years you’ll have a pretty nice income from one real world purchase opportunity. Diversify and, well, you know ….
What’s your take? Do you think social gaming and real world commerce have a chance? Is this the new wave of social media optimization?
Related posts:
- Is Social Gaming Good For Business?
- Using The Real World As Part Of Your Viral Marketing Strategy
- Internet Marketing and Real World Marketing Comparison
- Is Social Influence Real?
- Facebook And The Future Of E-Commerce
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