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If you are looking for a way to make yourself more popular on Facebook, some scientists in the Netherlands have the answer. You need sexier friends.

Two scientists conducted a study using 78 people and their conclusion was that if you want to increase your Facebook popularity, then you should have more attractive friends. Is that a useful study?

Social scientists have for years now said that popularity off line in part has something to do with how attractive you are or your friends are, but does that translate online? Maybe it does. But I don’t think a sampling of 78 people in a study is enough to make that statement definitive, do you?

Nevertheless, it’s worth giving it a try. Maybe you can go around looking for attractive Facebook people to add to your friends list. Then what?

These kinds of studies don’t do businesses much good at all. You are looking for customers, people who will interact with your brand and purchase your products or services. That requires a certain level of targeting. If attractive people are your target market, then by all means seek out the most attractive people you can find. But if attractiveness has nothing to do with who is in the market for your goods, then don’t consider it.

Facebook is a place where people go to meet new friends and interact with their current friends. Don’t overcomplicate your social networking. Just do it.

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