If you’re one of the few companies that have yet to start a blog because you’re not sure it’s wise to invest the time and expense, then I’d say you are way behind the tugboat. A lot more companies are still not using social media, which is halfway understandable. Keyword: Half way.
But I believe that blogging and social media go hand in hand. You should do both, and you should do them together. At the very least, they are most powerful when done together.
Blogging is the practice of staying in communication with your target audience – customers and prospects – by way of a specific type of platform where you create posts as often as you like and discuss issues that are specific to the niche you serve. It’s a useful tool for branding, reputation management, search engine optimization, and social media marketing.
Social media marketing is an online marketing tactic that allows you to push your content out in various directions in order to get it in front of the people you want to do business with. Then, that content – if it is good – will pull your prospects back into your website. Preferably, you pull them into your blog and converse with them.
This is all a part of the online marketing funnel. It’s a recognized way of building relationships with your prospects and customers. It’s effective and I’d encourage you to give it a try.