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Can social media optimization (SMO) be a fitting substitute for search engine optimization (SEO)? To answer this question it helps to have a working understanding of both SEO and SMO. Let’s examine:

  • SEO – The purpose for SEO is to attract visitors to your website based on search engine queries such that you answer their questions simply by delivering quality content that meets their needs.
  • SMO – Social media optimization is the social counterpart to SEO. It doesn’t replace it, but compliments it. SMO allows you to attract new visitors by appealing to your audience’s social needs while grabbing their attention with valid SEO techniques.

It’s important to note that the best SMO relies on sound SEO. Your social media efforts will be enhanced if you start with SEO as the basis of your website building block and use it as your foundation. Let SMO rest on the foundation, not vice versa.

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