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Search Engine Journal highlighted a recent interview with Flipora’s Johnathan Siddharth and it is thought-provoking for anyone interested in internet marketing. Basically, Flipora is blurring the lines between search engine optimization and social media marketing by providing a platform based on recommendations.

“Flipora is proving to be a powerful new engine for discovering and/or marketing content to highly targeted and engaged users. Because the site studies user behavior and provides content based on individual preferences and history, businesses can use it to ensure their content is reaching audiences that are interested in it, and not annoying those who aren’t.”

There are currently about 30 million active users, with another 2 million projected to become active every month. That’s a testimony to the rapid growth of what is essentially a recommendation engine suggesting content based on user’s online preferences and behaviors.

Instead of backlinks and cookies, Flipora analyzes browsing history and matches users with similar histories. It is a way get your content shared with users who are likely to want that content, instead of hoping they find you by typing in the right keyword in a search engine.

This isn’t going to make traditional SEO obsolete, but it is another indication that marketing doesn’t break down into artificial categories with no cross-over. After all, people don’t successfully compartmentalize their lives, so it makes sense that reaching people with your message should be holistic as well.

Your internet marketing is part of your business, true, but the lines are blurred because the components overlap in some ways. The more effectively you integrate and coordinate reaching your customers, the more effectively your business operates.

For more information on social media optimization, visit reciprocalconsulting.com/social-media-optimization-SMO.php

 

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