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Writing copy for a website or blog may seem like hard work. However, often, the only reason it’s hard is because we make it so.  Constipated copywriter is a good term for it – you strain, you exert yourself,  but at the end of the day, you’ve written 200 words that deliver a message, but is dry and very formal.

There is a misconception that readers want to see facts in very short bursts. The reality is, we are training readers to want this type of information. Social media optimization almost insists on short punchy content. That’s fine for social media. When it comes to your website, users want to see that short punchy content expanded on a little more. Those small punchy Tweets for example are meant to attract visitors to your website. Why? Because you have piqued their interest.

If they arrive on your website to be met with dry fact-based content, they may well leave a little unsatisfied. Your content needs to be interesting. It also needs to be of a length that it can suitably address that content. If you feel it is too long, then break it into two pages. If your content is that interesting, most readers will follow.

Your content can still be punchy, and it can still be broken into short bite-sized pieces – we call them paragraphs, by the way, not the whole page. Produce content that you would want to read, produce content that is interesting, at times entertaining, but above all else, delivers on the promise made by the page’s heading.

If you’re guilty of constipated copywriting, then learn to relax a little, learn to deliver the kind of content that people in your niche are looking for.

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