Social media optimization also carries search engine optimization benefits. Or, to shorten it, SMO is SEO.

But the vice-versa isn’t necessarily true. SEO does not equate to SMO. Search engine optimization and social media optimization are two different things. They achieve different purposes and as such require different strategies and approaches. Nevertheless, there is a search engine optimization component to SMO.

But what does that mean exactly?

In truth, it means different things depending on the social media platform. For instance, with Facebook, your profile can end up in the search engine results pages for your name. And many of them do. For Twitter, however, your tweets will likely end up in the search engine results pages for real-time keyword queries. Other social media services have their own ranking positives.

But what you need to understand about social media optimization is that it does come with search engine optimization benefits. If you perform your SMO tasks correctly then you’ll get a double-pronged benefit.

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