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The majority of the 600 or so very small businesses that responded to a recent survey by Endurance don’t have a strategy for their social media practices. Chris Crum has a nice infographic that breaks it down for us on WebProNews. Here’s a few of the results:

  • 90% of very small businesses are on social media
  • 71% don’t have an established social media strategy
  • If managed internally, 80% of posts are by the company head when they feel like it.
  • About a third don’t have defined brands or profiles and aren’t sure how social media should work for marketing.

Of course there’s more information from the study, but these numbers should give business owners pause. A very small business won’t grow if the social media policy is hit and miss because most of your customers get their information on some form of social media.

There’s a lot of information on developing social media strategies, and business owners certainly should be keeping their finger on the pulse of what is happening. But just like you have to delegate other areas as a business grows, this is a place you can delegate with proper training.

Of course, that training means a focused strategy must be developed, but most very small businesses are realizing that. To quote the study’s conclusions,

“over half of those we surveyed expressed an interest in learning best practices – so it’s not that they don’t want to, they just don’t know how.”

If you are interested in learning more about social media marketing, visit http://www.reciprocalconsulting.com/social-media-optimization-SMO.php

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