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54% of the top brands are now using Instagram, but what is that? In short, it’s a photo sharing app for your smartphone. But what can you do with it?

Several small business owners share what they do with Instagram, but the question is this: Is it for you?

Like all social media, what you get out of Instagram is directly related to what you put into it. You don’t have to spend all day taking photos and sharing them to make it work for you. I think it will be more rewarding if you use Instagram in conjunction with other social networks like Facebook, Twitter, Pinterest, and Google+.

The key to any social network, and that includes Instagram, is to integrate it into your overall online marketing plan.

Rather than use Instagram to push your brand on unsuspecting consumers, why not just use it to highlight key aspects of your business once or twice a day – or, once or twice a week even? You don’t have to make a big splash to be effective. All you have to do is be consistent.

Instagram, like Pinterest, Photobucket, and Flickr, allows you to share important news and events about your business in a graphic way, and images can often be more powerful than words. Just be smart in how you incorporate it into your business. Think it through and it can work for you.

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