Facebook has officially announced that it has changed its privacy protections for users. Specifically, the changes indicated will
- Provide one click blocking of third party sites
- Give users one click blocking options regarding Facebook applications
- Make it simpler to customize your profile’s privacy settings
While the jury is still out on whether or not these changes will be effective in giving users the privacy they want, from the face of it there could be a slight hindrance to marketing through Facebook. The question is, by how much?
And the answer is, no one knows. Not yet.
But if users can block third party sites more easily then your marketing efforts through Facebook could be hampered to a degree. If users can block your applications more easily then that could hamper your marketing to a degree as well. Now it’s up to you to figure out how you will navigate those hurdles.
The only sure way to overcome these types of user-control hurdles is to build trust your brand. If users trust you then they will recommend you to their friends. If they trust their friends then you’re in like Flynn. That’s not really any different than it has been in the past. The only real difference is you’ll have to work harder to build that trust. Are you up to the task?