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Last Friday, Facebook announced that you can see the searches you’re making. You can also remove your searches, they say. That’s all nice, but why are they tracking them?

Like everything else Facebook does, this new thing is going to be rolled out “over the next few weeks.” In other words, starting “today” (i.e. last Friday), you can see your searches and delete them, but you won’t be able to do that until Facebook actually allows you to do that by adding the Search option under your Activity Log. That will happen at Facebook’s discretion, of course.

Here’s the question: Why is Facebook even tracking your searches? So far, I have met very few people who think Facebook’s search feature is even that good.

Frank Reed at Marketing Pilgrim thinks it’s because Facebook is planning to create a search engine and allowing its users to view and delete their searches prior to making that announcement would ease the shock to privacy advocates. That’s a reasonable suggestion, but does it hold water?

Since Facebook has commented in the past that a search engine could be in the works, I don’t think he’s too far off the mark. If Facebook had a search engine, would you use it? Would you attempt to optimize your content for Facebook search?

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