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Yesterday we wrote about Facebook Insights. I should have played around with the new Facebook Insights first because the biggest social media site on the Web has updated its metric tool and changed some of its terminology.

For instance, People Talking About This has been divided into several more useful metrics. Those metrics include:

  • Page Likes
  • People Engaged
  • Page Tags and Mentions
  • Page Check-ins
  • Other Interactions

Facebook also said goodbye to “Virality.” That metric is now called Engagement Rate. As a part of the engagement rate, Facebook is now including clicks.

Additionally, positive and negative interactions have been integrated into one page-specific score card. Metrics being graded include likes, comments, shares, clicks, hide post, hide all posts, report as spam, and unlike posts). If you run a Facebook page, now you can see all of these metrics side by side for each post.

While there are many changes taking place to Facebook pages, there are things staying the same. APIs are one of them.

If you have a Facebook page, click the button that appears to see your Facebook Insights in its new format. If you like it, leave a post here and let us know. If you don’t, let us know that too. Improvement is a good thing – even, or perhaps especially, on social media.

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