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It seems that social media marketing is now a foregone conclusion. If you’re not doing it, you have no future on the Web. You can even be doing it poorly and you’ll have a better shelf life online than someone not doing it at all. Thanks a lot, Facebook.

Speaking of Facebook, they’re supposed to make a big announcement today. Are you listening?

This kind of suspense makes me wonder a few things.

  • If you’re already No. 1, should you be talking about revolutions? I mean, I thought Facebook had already revolutionized social networking.
  • Is Facebook, even just a little bit, somewhat concerned that they might lose a few users if they go off the deep end and change too much?
  • Does competition mandate a change? (I wonder if Google+ would say “yes?”)
  • Will the average user like Facebook even better after the new changes, like it less, or about the same? And will that even matter?
  • Could Facebook be preparing the way for businesses to be more interactive through its social networking interface?

There are a lot of questions that can be answered about Facebook’s coming announcement. They’d all be speculative. I guess we’ll just have to wait and see what happens. I’m a bit anxious, aren’t you?

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