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When Google introduced Google Chrome, it was a challenge to Internet Explorer and Mozilla Firefox. And when Google brought us Google+, it was a direct assault upon Facebook’s social media juggernaut. Well, Firefox and Facebook have teamed up to fire back.

With Facebook Messenger for Firefox, Firefox users can chat with their Facebook friends any time and from any page on the Web. That’s a powerful feature. Google can’t top that.

The war has been brewing for well over a year now – since Google+ hit the airwaves. The war is starting to look like the Apple-Microsoft battle that’s been going on for 20+ years now. This time it’s between Google and Facebook, with Firefox serving as a more-than-adept Facebook sidekick.

The problem that Google has in this battle is it doesn’t have a sidekick. Google is the giant that goes it alone. And they seem to like it that way.

It remains to be seen whether Facebook Messenger for Firefox will convert IE users to Firefox or encourage Facebook fanatics to download the application, but if it does catch on, then what’s next? How will Firefox improve the social app? Will users be able to have hangouts akin to Google+ Hangouts within the Firefox browser – right from any page on the web? If so, that will be a major game changer.

The one thing I’m afraid of is that Internet marketing could become a walled city where you are forced to either go with the Google model or the Facebook model. I’d hate to see that kind of cyber segregation. Wouldn’t you?

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