Sales & Support 1-888-220-7361

Social sharing is one of the most telling aspects of content marketing. If you write to your blog every day and your content is never shared, you might wonder if you’re really being read. By having your content shared on the various social networks, you can cast a wider net and attract more targeted readers to your content. But how do you encourage that?

Start by writing the content that readers want to read. If you’re not sure what that is, ask. Nothing will stop readers from sharing content more than the wrong content.

Fundamental to the right content, however, is the right audience. If you aren’t targeting the right audience, then you need to search out the right audience for your niche and produce the content that will get them excited.

Right Audience + Right Content = Social Sharing

Seems simple, right? It is … once you figure out the formula and start working it.

Also, be sure to add social icons to your blog and each page of your website. If people don’t see a way to share your content, they likely won’t share it. Don’t forget to add a way for people to share by e-mail. Even in this day and age, many readers do not have Facebook or Twitter accounts. But they do have e-mail, and so do their friends.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>