Facebook is one of the most powerful social media tools online. Of course, it’s also the most trafficked website online so it makes sense that any business would want to have a presence there. But what about local business? Can Facebook benefit businesses with a local presence that may not want to market themselves internationally? Absolutely. Here’s how.
- Facebook Places allows you to edit community pages that are local to you. For instance, if you live in Boston, Massachusetts, use the Facebook search feature to find the Boston, Massachusetts community page. Anyone can edit that page. Once you make an edit, future editors who are also friends of yours will see that you’ve made changes to that community page.
- Friends Lists allow you to create lists of your friends who may have something in common, such as friends who live in the same geographic area. You can post updates that only those friends see.
- Local Business Listings, like Facebook Places, are community pages that anyone can edit, except that they are for businesses. Yours could very well be there, created by Facebook. All you have to do is click to edit the page and monitor what others write when they edit. You want to be sure no false information about your business is published.
- Create your own Facebook page for your local business.
- Post events and promote them through Facebook Events.
Facebook is a powerful way to promote your business online to people you may already know or that you meet in the process of doing business in your local area.