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Do you know which demographic spends more time on social networks? If you guessed moms with young children, then you’d be right.

It isn’t hard to figure out why young moms spend more time online than anyone else. Their children aren’t old enough yet to demand running around here and yon. Older kids have extra-curricular activities. Younger kids have diapers.

Young moms can put the youngster to bed for a nap and sneak away to Facebook.

But they’re not just talking to their friends either. They’re actually engaging with brands.

These moms also engage with more brands online and they say advertising helps them choose the right products for their children.

In addition to using social media to find products for their young children, moms also are active on mobile devices. In fact, they’re twice as likely to use their mobile phones to access the Web than the rest of the population. They’re also heavy users of their tablets for Web surfing.

All of that spells one thing: If your target market is young moms and you sell online, then you can have a heyday. Take to social media and look for those moms who are searching for products for their young children. It’s a great demographic to market to anyway, but it’s even better now that you know they spend more time online than their neighbors.

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