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If you are an author, artist, performer, or other creative business person who uses pseudonyms in your business for legitimate purposes, then you might be interested to know that you can now use Google+ as your alter ego.

This is a new development for Google+, however, Vic Gundotra, head of Google+, makes it sound like they’ve planned this all along. Maybe they have.

Google+ users have been asking for the ability to use fake names for some time. Now they’ve got their wish. But how does this benefit you?

Anyone who uses a pseudonym for normal business (for instance, Samuel Clemens used the name of Mark Twain), then you can have a Google+. Before now, if your public persona was wrapped up in a pseudonym, then you couldn’t use Google+. You had to use your real name.

This brings up the question, how will Google be able to tell the difference between a legitimate pseudonym and a fake name used for spam? That’s a good question. I suspect that Google has it figured out. If not, we can all expect an onslaught of fake spam accounts to hit our Google+ streams soon.

Business accounts haven’t been rolled out yet on Google+, but Google says they’re coming. When they do, that should boost your social networking abilities.

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