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Custom URLs are the way to go. If at all possible, if a social network or web property offers you a custom URL, take it. And I mean, if you can get it before someone else does, hop on it FAST.

Google+ is the latest social network to offer custom URLs. Unfortunately, they’re not available for everyone just yet. But when Google finally announces that anyone can have the custom URL of their dreams, you should get there as fast as you can to get yours. Especially if you have a common name like John Smith.

The great thing about custom URLs is that they are custom. There is only one. No one else can have the URL that you have and you can brand it so that it enhances the benefit you get from participating in a social network.

Facebook has had custom URLs for three years now. If you search for someone by name on Facebook and they have a custom URL, you are more likely to find the person you are looking for. The person who owns the username URL on Facebook has a bigger benefit from everyone else using Facebook with the same name. Google+ is soon to share that benefit.

So, the Google+ benefit is about to get better. And what are those benefits?

  1. Better SEO
  2. Reputation management
  3. Social networking tied to search engine marketing
  4. Branding
  5. Unlimited personal power

Google+ is about to get better. Don’t stay away from it for too much longer.

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