A few days ago Google announced quite a few new improvements to Google+. Most of them have to do with Android, Hangouts, and Events.

Here’s a quick run down:

• On-the-go profile editing
• Easier content authoring for mobile phones
• Mobile notifications
• Increased Community involvement via mobile phones and tablets
• Full-size backups for your photos
• 360-degree photo panoramas
• Inline photo swiping with iOS
• Pan-zoom-scale effect through an iPhone app
• Specific-guest messaging for Events
• The ability to see who has opened your Event invitations
• Low-bandwidth capability to interact through Hangouts
• Easier duplication of events
• Video feed expansion for single-participant Hangouts
• Conversation cards for iOS with expanded features
• Animated GIFs, screen lock widget, and Google Now birthday reminders for the Android
• and Google Play and App Store mobile apps

From a mobile user perspective, these improvements will ensure a better experience with Google+ all around. From a marketing perspective, it makes for an easier way to connect with your audience through Google+ via mobile. That’s whether you are using mobile, your audience are on mobile, or both.

Google seems committed to maintaining Google+ and improving it for the long term. I expect that to get a lot better over time. The new Communities feature is being used widely and a lot of people (and companies) are getting a lot of mileage out the new features. You can too.