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A few days ago Google announced quite a few new improvements to Google+. Most of them have to do with Android, Hangouts, and Events.

Here’s a quick run down:

  • On-the-go profile editing
  • Easier content authoring for mobile phones
  • Mobile notifications
  • Increased Community involvement via mobile phones and tablets
  • Full-size backups for your photos
  • 360-degree photo panoramas
  • Inline photo swiping with iOS
  • Pan-zoom-scale effect through an iPhone app
  • Specific-guest messaging for Events
  • The ability to see who has opened your Event invitations
  • Low-bandwidth capability to interact through Hangouts
  • Easier duplication of events
  • Video feed expansion for single-participant Hangouts
  • Conversation cards for iOS with expanded features
  • Animated GIFs, screen lock widget, and Google Now birthday reminders for the Android
  • and Google Play and App Store mobile apps

From a mobile user perspective, these improvements will ensure a better experience with Google+ all around. From a marketing perspective, it makes for an easier way to connect with your audience through Google+ via mobile. That’s whether you are using mobile, your audience are on mobile, or both.

Google seems committed to maintaining Google+ and improving it for the long term. I expect that to get a lot better over time. The new Communities feature is being used widely and a lot of people (and companies) are getting a lot of mileage out the new features. You can too.

2 Responses to “Google+ Goes Mobile”

  1. It is about time! Google plus still has some work to do in order to truly compete with Facebook, but it seems like they are making strides.


  2. It is about time! Google plus still has some work to do in order to truly compete with Facebook, but it seems like they are making strides.


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