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If you’re a small business owner and have decided to use Twitter to expand your business and market your brand, how do you go about growing your Twitter following? Is there a trick?

There’s really no trick. There’s no magic pill or special recipe. The most important thing to remember is quality, not quantity.

That said, you do want followers who are interested in your product or service, but you don’t necessarily want a bunch of followers for the sake of having a bunch of followers. So where’s the balance?

First, keep in mind that you have a target market profile. You do, don’t you? Another way of saying that is the ideal customer. If you provide a local service to Boston, Masschusetts, it won’t do you any good to have a couple of thousand followers from Los Angeles. But a couple of hundred followers in Boston would be pure gold.

Start by looking up by keyword the type of people you want following you on Twellow. When you follow people, don’t follow then unfollow them when they follow you back. That’s considered uncouth and it could get your Twitter account suspended.

You want to be consistent in your tweeting. Try to tweet at the same time every day. If possible, set aside 10-15 minutes at a time two or three times a day for tweeting.

Another thing you want to do is reply to tweets and retweet the tweets of the people you follow. This builds good will. And if you enter into conversations about your niche with your followers, then you will attract other people interested in your niche.

Growing a Twitter list takes time. It doesn’t happen in one day so be patient and keep tweeting.

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