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I mean the one where Yahoo! – the former largest Web company on the planet, which has now fallen behind Google, Facebook, Amazon, and who knows who’s next? – sold Delicious to the former owners of YouTube?

It’s no joke. Delicious is now owned by a company called AVOS, which is owned by Chad Hurley and Steve Chen, co-founders of YouTube.

Yahoo! sent out an e-mail yesterday inviting Delicious users to transfer their bookmarks to the new company. Users have until July 2011 to make the transfer or they may not get to use Delicious any more even in its new form. They’ll lose all their bookmarks.

If you’ve been a religious or semi-religious user of Delicious, then you’ll want to transfer your social bookmarks. You wouldn’t want to lose any link juice your websites or web pages may have gained from the site.

Of course, there are other reasons to preserve your links as well. You wouldn’t want to have to apply for a new account and start over.

Our hope is that Delicious will be at least as good a social bookmarking service under its new ownership as it ever was. Yahoo! bought the site but never improved it. So it’s pretty much the way it was pre-Yahoo! If AVOS improves it even a little, Delicious could come back and be a social media force to be reckoned with.

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