WebProNews reports that Google+ is beating LinkedIn for referral traffic on several websites. But it’s still trailing Twitter and Facebook.
That’s pretty astounding when you consider that Google+ has only been rolled out for a month or so and then as a limited beta test. Not everyone is using it yet.
When it finally goes public, what will the statistics be then?
One important point to consider was made by a commenter on the WebProNews article:
If the second trendline is significantly higher than the first then you have internal synergy and true growth in social media exposure. If the second trendline is equal to or lower than the first, then all you have is Google Plus siphoning off referral numbers from other sources.
That’s an important point and I think even the folks who conducted the initial study on this probably didn’t gather enough data to make a conclusion regarding that point. If Google+ only takes away referral numbers from other social networks, that’s not enough to say it’s a worth the effort. But if your Google+ traffic increases while your other social network traffic remains the same, then it could very well be a force to reckon with.
Then, of course, there’s the increase in spam that going public will likely draw. That will be a force as well. Bottom line: The jury’s still out on Google+.