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The Web has increasingly grown more complicated since its inception and search engine optimization along with it. The next wave of search will undoubtedly be social media search and the result will end up being a more complicated social media optimization process.

Currently, it’s not so difficult but neither was SEO when it was first conceived. Now, however, talk to any Internet marketer and you are sure to get a list of do’s and don’ts that would make a bug go cross-eyed.

In the wake of Google’s and Bing’s near simultaneous and recent announcement that there is an agreement with Twitter to incorporate real-time search into both search engines’ universal search results as well as Google’s announcement that social search is just around the corner, it is likely that the next big playground of competition will be in social media optimization.

Not only will the search engines themselves be competing for marketers’ attentions, but marketers will be competing for an audience’s attention.

There is no doubt that Twitter and Facebook will be at the center of the social media optimization wars. But what other networks will be there? My guess is any network of any size at all will eventually be incorporated into any social search model at the search engines. If you have not already started charting your course for social media optimization then now is the time.

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