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There’s a new social media site in town. It’s called Pinterest. And in the last month the site has gained 7 million new visitors.

Pinterest is an interesting social media experiment. And it looks like it could become one of the powerhouse websites, especially for women, its largest set of users.

The cool thing about Pinterest is that it is highly graphic. Take a look at its home page and you’ll see all the photos and images, and it isn’t cluttered.

The way it works is you set up your own pinboard. You can have one for your company just like Mashable has. And just like Mashable’s, it can be branded.

Notice how Mashable’s pinboard has the Mashable name in it. That’s great for reputation management and branding. Then, on the left, you can see the big Mashable logo with the website URL underneat. Again, that’s great for branding, but the URL back to the website provides a useful inbound link for SEO purposes.

If you look at the pins that Mashable includes on its pinboard, they’re not all self-promotional. They spend a great deal of time promoting other items around the Web. That’s great stuff. It’s the way that it should be done.

You don’t have to be a rabid self-promoter to be successful in social media generally or at Pinterest in particular. You just have to have a solid strategy for your online content, a strategy that includes promoting others while branding yourself. That’s the best social media strategy in the world, and your company can make that happen.

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