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Facebook has become one of the most important social media websites for businesses seeking to engage with potential customers. B2C businesses in particular have a challenge when it comes to social engagement due to the nature of Facebook’s algorithm.

EdgeRank is weighted to give more cred to the last 50 items a user engaged with on their news feed. For that reason, we recommend these 4 content tactics for improving your Facebook engagement:

  1. Post more frequently – Obviously, you don’t want to spam your followers, but if you post more frequently, then you’ll increase your chances of engagement.
  2. Use images – When you post to Facebook, you’ll make your content more engaging if you include images.
  3. Encourage discussion – Post content that encourages discussion rather than including strong sales calls to action. Facebook frowns on the calls to action, but posts that get people to commenting, sharing, and liking increase engagement.
  4. Keep it relevant – Post content that is relevant to your business as opposed to fluff, cat pictures, and information that isn’t within the context of your niche. Instead of sending out game invites, send out content highlighting third-party sources that discuss important issues in your business niche.

Facebook engagement depends on how well you reach your target audience through relevant content. Start with these four principles and branch out from there.

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