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Internet marketing is an ever changing discipline. How to effectively market your business and manage your content today is nothing like it was ten years ago, or even five years ago. If you plan to do business online, then you’ve got to adapt to the changing landscape of online marketing. That means adjusting your aim and trying new things from time to time.

Social media has only been around a short while, but it’s undoubtedly the way to market your business online today. And I don’t mean in the usual way that most Internet marketers today think of as social media.

The big secret in this industry is that most Internet marketers are about five years behind the times. Yes, five years.

They’re still trying the hard sell. They’re still pretending like SEO is the holy grail of online marketing. And they’re still banking all their social media coin on social bookmarking. But that’s not what social media is all about.

What it is about is building relationships. It’s about attracting the type of person you want to do business with. Nothing more, nothing less.

When you employ a successful social media campaign, you’ll know in the gut that you’ve made the right connections. And many times that translates into positive SEO. But if that’s your end goal, then you’re doing it wrong.

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