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Talk to anyone pursuing online marketing today and they’ll tell you that social media is on the rise. Of course it’s been on the rise since 2005. It will likely be on the rise for the next decade. But what hasn’t been on the rise, until now, is the integration of e-mail and social media.

I’m seeing more and more online marketers using e-mail more effectively with social media, and it’s making for some very good results.

That means a lot of things, from the inclusion of social media icons to allow e-newsletter readers an opportunity to share their favorite articles to delivery of e-mail newsletter through social media channels. Yeah, modern technology is allowing for company newsletters to be delivered through social channels. Who’d have thought?

Actually, it’s the content that is being delivered through both channels. Instead of re-publishing your e-mail newsletter on your Facebook page, why not repurpose one article from your newsletter to your Facebook and drive traffic back to your website for subscriptions?

Then you can include donation or Buy Now buttons in both places to drive more conversions.

All it takes is a little creativity, but you can turn your social media into a real driving force for your newsletter, and you can use your e-mail list as a driving force for your social media. Make them work together. Integrate them.

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