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Leave it to Marketing Pilgrim. On one day they’re asking if Facebook Stores are a failed experiment. And the next day they’re announcing Timelines for Brands.

Here’s the question: Do you think Timelines for Brands will change anything?

Many a company has tried to sell through Facebook. Personally, I think it works better for smaller companies and solopreneurs, who can maneuver easily as individuals on Facebook and sell without actually marketing. But that’s just me. Nevertheless, Facebook does have something to offer for brands.

One of the new products, and it hasn’t actually rolled out yet, is Timelines for Brands. These won’t be just like your personal timeline, but they will be a little more eye appealing than the current Facebook page layout. That’s a good thing, right?

People who visit your brand’s timeline will be able to see at a glance the various features of your Facebook marketing offerings. They’ll be able to see your contests, coupons, featured items, and other timeline features at a glance. But will that matter?

I’m not one to pronounce an Internet marketing strategy dead just because no one has figured out how to profit from it yet. How long did it take for companies and brands to take to social media to begin with? How about video marketing? And mobile marketing?

There is a lot of opportunity in Facebook if you can figure out how to leverage your efforts. Hard selling doesn’t work. People go there to hang out, not buy stuff. Still, that doesn’t mean they won’t whip out their wallet for the right item.

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